Email marketing is an increasingly powerful and ever so affordable way to turn prospects into clients.
To build a list you can either gather your own names or you can rent a list. Having said that, I'd highly recommend building your own because the email list rental industry is still in its infancy, and with that you will run into one of two hurdles.
You'll either purchase a list of "unsolicited" names and end up spamming your email list which can get you banned by your ISP, or you could rent a reputable "opt-in" list but you'll find that the costs for doing this are even more expensive than hiring a snail mail list.
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